One of the main reasons why we strongly believe in the strategy of executing a successful Corporate Social Responsibility is because we genuinely care for our people and especially our craftsmen who are the most invaluable and important resource. Over the years, the organization has been supporting more than 100 families of these craftsmen by providing them housing, education and various other infrastructural facilities.

We fully understand the importance of operating ethically and measure our success not just by profitability but more so by our philanthropic activities. Measurable and sustainable actions are taken and implemented on periodic basis to promote the brand ethos.